MEET THE NEXT GEN MANICURE

The future looks good on you.

A full salon manicure for the beauty tech era. Designed for accuracy and clean precision. It's for people who like being first.

Book Now Watch it work

We believe a manicure should match the standard you expect everywhere else: precise, consistent, and worth your time. So we redesigned the experience from the ground up.

Watch it work

Process

01

Polish Removal

— Custom-cut sponges gently clear the slate.

02

Cuticle Care

• Brush-based tools moisturize and tidy the nail line.

03

Filing

• Crystal files fine-tune for a smooth, even shape - no blade required.

04

Color

• Thin, controlled layers build rich, even coverage.

05

Top Coat

• Quick-dry gloss locks everything in.

Resilience, applied.

The best nails are healthy nails. Our new nail-strengthening clear polish builds resilience from the first coat, with a glossy finish that makes natural nails look like your most intentional accessory.

Strengthens

Bamboo extract is rich in silica and, over time, supports the appearance of stronger, more resilient nails.

Hydrates

Jojoba nourishes the nail plate, helping to reduce brittleness and supporting flexibility, for nails that bend rather than break.

Protects

Vitamin E's antioxidants protect nails from environmental stress and support overall nail health.

Conditions

Celery seed extract supports natural strength, especially for nails experiencing dryness or weakness.

This Is What Beauty Becomes

Every single-use manicure pod holds every tool for your manicure, ready the moment you are. No blades. No shared equipment. Just clean, safe, consistent, and designed for convenience.

Core Colors: Seasonal, Whites, Light Pinks, Pinks, Hot Pinks, Reds, Purples, Nudes, Greys, Blacks, Blues, Greens, Oranges, Yellows

Core Colors

1. White
2. Light Pink
3. Pink
4. Hot Pink
5. Red
6. Purple
7. Nude
8. Grey
9. Black
10. Blue
11. Green
12. Orange
13. Yellow

Where To Try The Manicure

Be among the first to experience the world's only full service robotic manicure. Visit a location near you, share your feedback, and join 10 Lab to enjoy early access and priority booking for future visits.

Locations

• 7AM Nail Care 414 E Grand Ave, Chicago, IL, 60611 Book Now
• Nordstrom - Natick 290 Speen St, Natick, MA 01760 Book Now
• Ulta Beauty - Everett 15 Mystic View Rd, Everett, MA 02149 Book Now
• Ulta Beauty - Naperville 220 S. Illinois Rt. 59, Naperville, IL Book Now
• Ulta Beauty - Westwood 237 University Ave, Westwood, MA 02090 Coming Soon
• Ulta Beauty - Yonkers 5160 Xavier Dr, Yonkers, NY 10704 Book Now

You've Got Questions. We've Got Answers.

Is it safe?

Yes. 10Beauty was designed without a single blade in the machine. Just a clean, precise robotic manicure.

Is it hygienic?

Absolutely. Every manicure is powered by a single-use pod that's yours alone. No cross-contamination. Hand and arm rests are sanitized between every use for complete peace of mind.

How long does it take?

About the same time as a traditional manicure, but on your schedule.

How good is the manicure?

We're still in the early days, with a professional manicurist on hand to ensure every service meets the highest standards. We welcome your feedback as we continue to perfect the experience.

Can I choose my polish color?

Yes! You can choose from our curated selection of 16-free natural polishes.

What's in the works?

We’re just getting started. Expect more customization, new colors, even faster service, and fresh ways to make your manicure uniquely yours.